Special Events Workshop

 

LEARN FROM THE EXPERT: MARICAR M. DONATO

maricar

Founder of Washington Tours & Events (Tour Guide Company Based in Washington) Driven by over 25 years of experience and motivated with a passion in travel and tourism. Knows multicultural language skills in destination and event management. Her specialization include knowledge of and experience in international tour management services, and tourist guide training.

“Maricar is an extraordinary and engaging lecturer and a renowned expert in the field of tourism and special events management, including wedding planning”- Dr. Joe Goldbatt, FRS

WHO ARE INVITED

Business Professionals
Event Planners
Marketers
Entrepreneurs

WHY DO YOU NEED TO ATTEND

To expand your knowledge about Event Marketing & Management

To learn the process of developing a themed event, display, or presentation to promote a product and service.

To develop great skills at implementing plans that are drawn ups as many of the problems and failures that occur in event planning.

CREATING AND SUSTAINING A NEW WORLD FOR CELEBRATION: This course will enable the participants to recognize and use the different phases of modern event management in a global setting and identify its strengths, weaknesses, opportunities and threats. It will emphasize how careful research, design, and planning will play a vital role in events before organizers can proceed to coordination and evaluation. It will also help them to make a comprehensive needs assessment and gap analysis needed for a successful event. Most importantly, it will equip participants how to make an effective communication with event stakeholders.

COURSE OUTLINE:

Day 1 -Dec 1, 2015

1. Models of Sustainable Event Leadership

a. Research

b. Design

c. Planning

d. Coordination

e. Evaluation

2. Event Orchestration

a. Composing the event

b. Human Resources and Time Management

c. Sustainable Financial Leadership

3. Delivering on the Promise

a. Vendor Partners, Contracts

b. Onsite Production

c. Marketing and Integrated Communications Technology

4. Traditions and Trends

a. Virtual Events b. Career Growth

Day 2 -Dec 2, 2015

Presentation of events prepared by each team using the theory discussed in Day 1 and ability to use the theory and practice in the presentation of events

COURSE INVESTMENT

Regular Rate: Php 5,500.00(VAT EX)
Group Rate: 3+1

For online registration: http://specialeventsworskshop15.eventbrite.com

Rate Inclusive of International Certificate, Handouts & Workshop Materials, AM & PM Snack & Lunch

Register at LEADimpact Asia Call us at +63 919 585 1335 or email us at marketing@leadimpact.asia www.leadimpact.asia

Event Canvas Workshop

Value Proposition Design Workshop

WHAT IS EVENT CANVAS WORKSHOP

The Event Canvas is a strategic management template for developing new or documenting existing events and conference models.

It’s a visual chart with elements describing an event’s promise, how it helps stakeholders to get their job done, resolving pains and creating gains within a set framework of commitment and expected return. The canvas articulates how the behaviour changes as a result of having participated in the event as well as stating the required levels of satisfaction against
expectations. Additionally the canvas outlines the costs and expected revenues in relation to the customer journey (service design) and the instructional design of the event.

The Canvas helps the organisations align their activities by illustrating potential trade-offs of their events. Building a thorough Event Model Canvas can be achieved through a 10 step #EMGcanvas methodology where the team involved in the components in the final canvas prototypes.

The methodology is sequential and make use of a range of visual thinking techniques including:
• Empathy Mapping (Courtesy of Xplane)
• Value Proposition Canvas (Courtesy of Osterwalder)
• Event ROI methodology (Courtesy of Phillips ROI Methodology)
• Business Model Canvas (Courtesy of Ostewalder)
• Service Design Canvas (Stickdom & Schneider)
• Instructional Design Model (Dick & Carey)

LEARNING OBJECTIVES

• Hands-on with the co-creator
• Got questions the Flash Point couldn’t answer? Want to go deeper? You’ve come to the right place. Attendees learn by
listening, doing and interacting.
• Newest concepts and the freshest visual thinking.
• It’s been a year since the Event Model generation started, and we’ve learned a lot. From integrating with other methodologies, to new plugins and ways or working. Learn how visual thinking can help you articulate your events’ design.
• How to use it for prototyping and how to implement in your next event design.
• We’ll give you what you need to grasp the methodology. Consider it for your organisation or your events, we’ll explore ways to
integrate it into your process, and provide sample material to help you better articulate how your event designs create value to your stakeholders.

AFTER THIS WORKSHOP YOU WILL HAVE:

• Learned about and applied a practical visual language and
innovation process to describe, challenge, and design highstakes events.
• Appreciated powerful examples of event design, ranging from Fortune 500 companies to start-ups and social entrepreneurship ventures.
• Event Model Canvas Design Workshops help you tackle a core challege of every organisation-creating compelling events that participants want to attend and that create valued behaviour change for stakeholders.

WHO SHOULD ATTEND?

Anyone looking for hands on tools to apply to their business model. You could be a Senior Executive, Strategist, Innovation Manager, Entrepreneur, Consultant, or Business Coach, Marketing Manager, Event Organizer, Event Producer, Meeting and Convention Professionals, Event Sponsors..

THE ENGAGEMENT TEAM

Dennis Luijer
RUUD JANSSEN
Co-Founder
Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) has been an innovator and practitioner of Marketing in the Hospitality and Meetings & Events Industry since 1994. He is founder of Event Model Generation with Roel Frissen aimed at creating a common language for Meetings & Events.

Roel Frissen

ROEL FRISSEN
Co-Founder
Netherlands based Entrepreneur Roel Frissen, CMM (1974) has been an innovator and entrepreneur in the Meetings & Events Industry since 1999. He is founder of Event Model Generation with Ruud Janssen aimed at creating a common language for Meetings Events.

Dennis Luijer

DENNIS LUIJER
Story Engagement Engineer
Netherlands based Visual Thinker and Story Engagement Engineer Dennis Luijer is part of Event Model Generation since 2014. He also manages Visuallyyours.nl and has been involved in the early stages of Business Model Generation as well.

REGISTER NOW


For more information, call LEADimpact Asia. (63 2) 734-4668 +63 923 939 8986 or email us at registration@leadimpact.asia www.leadimpact.asia

Value Proposition Design Workshop

Value Proposition Design Workshop

WHAT IS VALUE PROPOSITION CANVAS?

The Value Proposition Canvas makes explicit how you are creating value for your customers. It helps you to design products and services your customer want.

WHAT TO LEARN?

• Value Proposition Design helps you tackle a core challenge of every business-creating
compelling products and services customers want to buy.

• Learn and apply a practical visual language and innovation process to describe, challenge, and design a Value Proposition.

• Appreciated powerful examples of value proposition design, ranging from Fortune 500 companies to start-ups and social entrepreneurship ventures

WHO SHOULD ATTEND?

Anyone looking for hands on tools to apply to their business can attend, You could be a Senior Executive, Business Startegist, Business
Manager, Innovation Manager, Entrepreneur, Sponsor/ Advertiser, Consultant or Business Management Professor/Coach.

THE ENGAGEMENT TEAM

Dennis Luijer
RUUD JANSSEN
Co-Founder
Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) has been an innovator and practitioner of Marketing in the Hospitality and Meetings & Events Industry since 1994. He is founder of Event Model Generation with Roel Frissen aimed at creating a common language for Meetings & Events.

Roel Frissen

ROEL FRISSEN
Co-Founder
Netherlands based Entrepreneur Roel Frissen, CMM (1974) has been an innovator and entrepreneur in the Meetings & Events Industry since 1999. He is founder of Event Model Generation with Ruud Janssen aimed at creating a common language for Meetings Events.

Dennis Luijer

DENNIS LUIJER
Story Engagement Engineer
Netherlands based Visual Thinker and Story Engagement Engineer Dennis Luijer is part of Event Model Generation since 2014. He also manages Visuallyyours.nl and has been involved in the early stages of Business Model Generation as well.

REGISTER NOW

For more information, call LEADimpact Asia. (63 2) 734-4668 +63 923 939 8986 or email us at registration@leadimpact.asia www.leadimpact.asia

Business Model Innovation Workshop

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September 21, 2015 | 9:00 AM – 5:00 PM
Treston Advance School for Professional and Continuing Education
University Parkway District, 32nd Street corner C-5 Road, Bonifacio Global City 1632, Philippines

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WHAT IS BUSINESS MODEL INNOVATION?

The Business Model Innovation is a strategic management and entrepreneurial tool. It allows you to describe,
design, challenge, invent and pivot your business model.

AFTER THIS WORKSHOP YOU WILL HAVE:

• Learn and apply a practical visual language and innovation process to describe, challenge, and
design strategy and Business Models.

• Appreciate powerful examples of business model innovation, ranging from Fortune 500
companies to start-ups and social entrepreneurship ventures.

• Explore and prototype business models using design thinking, customer development , and learn
start-up methods to boost future growth.

WHO SHOULD ATTEND?

Anyone looking for hands on tools to apply to their business model. You could be a Senior Executive,
Strategist, Innovation Manager, Entrepreneur,Consultant,or Business Coach.

THE ENGAGEMENT TEAM

Dennis Luijer
RUUD JANSSEN
Co-Founder
Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) has been an innovator and practitioner of Marketing in the Hospitality and Meetings & Events Industry since 1994. He is founder of Event Model Generation with Roel Frissen aimed at creating a common language for Meetings & Events.

Roel Frissen

ROEL FRISSEN
Co-Founder
Netherlands based Entrepreneur Roel Frissen, CMM (1974) has been an innovator and entrepreneur in the Meetings & Events Industry since 1999. He is founder of Event Model Generation with Ruud Janssen aimed at creating a common language for Meetings Events.

Dennis Luijer

DENNIS LUIJER
Story Engagement Engineer
Netherlands based Visual Thinker and Story Engagement Engineer Dennis Luijer is part of Event Model Generation since 2014. He also manages Visuallyyours.nl and has been involved in the early stages of Business Model Generation as well.

REGISTER NOW

For more information, call LEADimpact Asia. (63 2) 734-4668 +63 923 939 8986 or email us at registration@leadimpact.asia www.leadimpact.asia