Top 3 Reasons Why My Boss Should Send Me to the Business Model Innovation Workshop

Designing effective business models can be daunting—but it doesn’t have to be. With the right tools, you can turn today’s business models into tomorrow’s success stories. If you’re uncertain where to begin, then mark your calendars. The Business Model Innovation Workshop, which has been making waves across Europe and the United States, is heading to the Philippines! Find out how a single canvas sparked a business revolution on September 21, 2015.


Here are the top three reasons why you (and your boss) shouldn’t miss this sought-after event:

1. To Stay Ahead of the Curve

There must be a reason why the Business Model Canvas has been downloaded over 5 million times; trusted by hundreds of corporations and entrepreneurs around the world, and adopted by more than 250 universities in the United States1. Are you wondering what the buzz is all about? Now’s your chance to learn the guiding principles behind this global movement! Join the ranks of Asia-Pacific change-makers and rediscover the potential of business models before it’s too late.

2. To Learn Straight from the Experts

You’re one step closer to being part of a new breed of game-changers in business modeling. And the icing on the cake? You have the opportunity to learn straight from the experts! Expect action-driven discussions from three of the industry’s distinguished leaders:

• Roel Frissen (Co-Founder of Event Model Generation)

Roel Frissen is a Netherlands-based innovator and entrepreneur. He has over 15 years of experience in the meetings and events industry. Roel also manages the Center for Business Model Innovation.

• Ruud Jansen (Co-Founder of Event Model Generation)

Ruud Jansen is a Switzerland-based entrepreneur, innovator, and marketing practitioner. He has over 20 years of experience in the hospitality, meetings, and events industry. Rudd is also the founder of TNOC |The New Objective Collective.

• Dennis Luijer (Story Engagement Engineer)

Dennis Luijer is a Netherlands-based visual thinker who also manages  He has been part of the early stages of Business Model Generation.

3. To Drive Better Results

The upcoming workshop is just the beginning of more opportunities for business growth and development. Whether you’re working for a start-up company or an established corporation, we have strategically designed eight solid hours of hands-on training to help your organization:

  • Identify Customer Segments
  • Fine-Tune Value Propositions
  • Explore Communication, Distribution, and Sales Channels
  • Understand Customer Relationships
  • Maximize Revenue Streams
  • Tap Key Resources
  • Enumerate Key Activities
  • Point Key Partnerships
  • Evaluate Cost Structures

Without a doubt, setting your business apart from the rest is never easy… A new perspective can make all the difference. For more information, contact 632 734-4668 or email us at

This series of workshops is brought to you by LEADimpact Asia—division of The NextStep Events Inc.—in cooperation with Event Model Generation and Treston Advance School for Professional and Continuing Education. See you soon!


Business Model Innovation Workshop


September 21, 2015 | 9:00 AM – 5:00 PM
Treston Advance School for Professional and Continuing Education
University Parkway District, 32nd Street corner C-5 Road, Bonifacio Global City 1632, Philippines



The Business Model Innovation is a strategic management and entrepreneurial tool. It allows you to describe,
design, challenge, invent and pivot your business model.


• Learn and apply a practical visual language and innovation process to describe, challenge, and
design strategy and Business Models.

• Appreciate powerful examples of business model innovation, ranging from Fortune 500
companies to start-ups and social entrepreneurship ventures.

• Explore and prototype business models using design thinking, customer development , and learn
start-up methods to boost future growth.


Anyone looking for hands on tools to apply to their business model. You could be a Senior Executive,
Strategist, Innovation Manager, Entrepreneur,Consultant,or Business Coach.


Dennis Luijer
Switzerland based Entrepreneur Ruud Janssen, CMM, DES (1970) has been an innovator and practitioner of Marketing in the Hospitality and Meetings & Events Industry since 1994. He is founder of Event Model Generation with Roel Frissen aimed at creating a common language for Meetings & Events.

Roel Frissen

Netherlands based Entrepreneur Roel Frissen, CMM (1974) has been an innovator and entrepreneur in the Meetings & Events Industry since 1999. He is founder of Event Model Generation with Ruud Janssen aimed at creating a common language for Meetings Events.

Dennis Luijer

Story Engagement Engineer
Netherlands based Visual Thinker and Story Engagement Engineer Dennis Luijer is part of Event Model Generation since 2014. He also manages and has been involved in the early stages of Business Model Generation as well.


For more information, call LEADimpact Asia. (63 2) 734-4668 +63 923 939 8986 or email us at