Common Struggles of Value Proposition Design (and How to Avoid Them)

A solid value proposition can make or break new and existing business ventures. In such a competitive market, it all boils down to understanding how to create value for customers—a daunting process that often tests the limits of budding entrepreneurs and even established organizations. Do these struggles of value proposition design sound familiar? Our latest blog takes a closer look on how to minimize the hassles of creating or improving value propositions:


“Creating True Value is Overwhelming.”

Let’s face it: Knowing what the customers truly want is never easy. How many times have you gathered an overwhelming amount of information about your potential customers—only to realize that you’re swamped, and you don’t know how to organize these data?

It’s hard to fit all the puzzle pieces when you can’t see the big picture. But there’s a method to this madness. The trick is to identify (and analyze) value creation patterns using hands-on tools that help you visualize what your customers want. This is where the Value Proposition Canvas comes into play. It’s strategically designed to pinpoint the most crucial pains and gains of your customers, a defining aspect of creating effective value propositions or even business models.

“Working with Misaligned Teams is Frustrating.”

Creating compelling products and services are a team effort. But if the teams do not see eye to eye in terms of customer value creation, then it’s a different story. Without a common language on value proposition design, meetings tend to lose focus on the customers and end without clear outcomes.

Being on the same page is the key to maximizing the collective skills of your team(s). The highly visual process of the Value Proposition Canvas makes it easier for everybody to notice the red flags before they become deal-breakers. Because strategies are guided by a shared language, stakeholders become more aligned—leading to structured conversations and more productive results.

“Being Bitten Twice is Discouraging.”

If you’ve been part of projects that failed in the past, then it’s not surprising to be haunted by flashbacks of how they went wrong. Scarred by previous failures, teams tend to use most of their time to develop and debate about ideas—instead of using that precious time to reach out to customers or stakeholders for actual tests.

Since the Value Proposition Canvas helps you to spot potential issues right off the bat, your team can easily filter what’s working and what’s not. This gives you more time to test the most crucial hypotheses about the value proposition—instead of arguing about the risks of a flop. As a result, you and your team will have more opportunities to examine and improve how to design products or services that customers want.

These examples are just the tip of the iceberg. If you want to take your value propositions to greater heights, then don’t miss the chance to learn from the experts themselves! Click here to join the much awaited Value Proposition Design Workshop.

3 Benefits of Event Model Generation to Your Event Organizing Business

No one can deny that event planning or organizing is not for the faint of heart. You need to wear different hats and consider the interests of various stakeholders—organizers, sponsors, exhibitors, visitors, and even the press—to launch events that leave a mark.

Event Canvas Workshop

With so many things to take into account, it is crucial to have practical tools to make the most out of your time and resources. That’s why the pioneers of Event Model Generation created the event canvas—a strategic management template that helps organizers to tell the event’s story in 60 seconds! The canvas highlights a visual approach on event model development and documentation. Take a look at how the event canvas can lessen the hassles of your team’s planning initiatives:

  1. To Share a Common Language

It’s easy for words to get in the way of the big picture—especially when teams, departments, or committees do not share a common language for events. More often than not, this lack of a shared language leads to unstructured conversations or unproductive meetings. The visual elements of the event canvas are designed to minimize such misalignments. Because all the critical components are plotted on a single page, it is easier for you and your teams to collaborate, design, and evaluate new or existing event or conference models.

  1. To Strategize More Effectively

Don’t let the taxing demands of event planning and organization get the best of you. Stay on top of your event strategies using hands-on tools that get the job done! The event canvas is the first of its kind—a visual tool to describe, prototype, and document tradeshows, conferences or events. Apply a 10-step methodology to identify potential trade-offs, address pains, maximize gains, and allocate resources using visual thinking techniques:

  • Empathy Mapping (xplane)
  • Value Proposition Canvas (Osterwalder)
  • Event ROI Methodology (Phillips ROI Methodology)
  • Business Model Canvas (Osterwalder)
  • Service Design Canvas (Stickdorn & Schneider)
  • Instructional Design Model (Dick & Carey)


  1. To Go Beyond Gimmicks

Distractions are everywhere. So how do you design events that matter? By going beyond gimmicks and aiming for a behavioral change! The event model canvas is designed to determine the behaviors of the participants before, during, and after the event. By enumerating the chronological touch points that make the event a positive experience for the customers, you and your team are one step closer to achieving the desired behavioral results.

Take your knowledge of event planning further by learning from the leaders of Event Model Generation! Ruud Janssen, Roel Frissen, and Dennis Luijer are leading two days of basic and advanced workshops on creating a common and visual language for events. Register now to join the leaders of the industry in redefining tomorrow’s events.

Top 3 Reasons Why My Boss Should Send Me to the Business Model Innovation Workshop

Designing effective business models can be daunting—but it doesn’t have to be. With the right tools, you can turn today’s business models into tomorrow’s success stories. If you’re uncertain where to begin, then mark your calendars. The Business Model Innovation Workshop, which has been making waves across Europe and the United States, is heading to the Philippines! Find out how a single canvas sparked a business revolution on September 21, 2015.


Here are the top three reasons why you (and your boss) shouldn’t miss this sought-after event:

1. To Stay Ahead of the Curve

There must be a reason why the Business Model Canvas has been downloaded over 5 million times; trusted by hundreds of corporations and entrepreneurs around the world, and adopted by more than 250 universities in the United States1. Are you wondering what the buzz is all about? Now’s your chance to learn the guiding principles behind this global movement! Join the ranks of Asia-Pacific change-makers and rediscover the potential of business models before it’s too late.

2. To Learn Straight from the Experts

You’re one step closer to being part of a new breed of game-changers in business modeling. And the icing on the cake? You have the opportunity to learn straight from the experts! Expect action-driven discussions from three of the industry’s distinguished leaders:

• Roel Frissen (Co-Founder of Event Model Generation)

Roel Frissen is a Netherlands-based innovator and entrepreneur. He has over 15 years of experience in the meetings and events industry. Roel also manages the Center for Business Model Innovation.

• Ruud Jansen (Co-Founder of Event Model Generation)

Ruud Jansen is a Switzerland-based entrepreneur, innovator, and marketing practitioner. He has over 20 years of experience in the hospitality, meetings, and events industry. Rudd is also the founder of TNOC |The New Objective Collective.

• Dennis Luijer (Story Engagement Engineer)

Dennis Luijer is a Netherlands-based visual thinker who also manages  He has been part of the early stages of Business Model Generation.

3. To Drive Better Results

The upcoming workshop is just the beginning of more opportunities for business growth and development. Whether you’re working for a start-up company or an established corporation, we have strategically designed eight solid hours of hands-on training to help your organization:

  • Identify Customer Segments
  • Fine-Tune Value Propositions
  • Explore Communication, Distribution, and Sales Channels
  • Understand Customer Relationships
  • Maximize Revenue Streams
  • Tap Key Resources
  • Enumerate Key Activities
  • Point Key Partnerships
  • Evaluate Cost Structures

Without a doubt, setting your business apart from the rest is never easy… A new perspective can make all the difference. For more information, contact 632 734-4668 or email us at

This series of workshops is brought to you by LEADimpact Asia—division of The NextStep Events Inc.—in cooperation with Event Model Generation and Treston Advance School for Professional and Continuing Education. See you soon!


Pioneers Lead Asia-Pacific Workshop on Event and Business Model Innovation

Learn the Fundamentals of a Common and Visual Language for Business and Events—Straight from the Front-Runners of Event Model Canvas, Business Model Canvas, and Value Proposition Design—on September 21-24, 2015.

For the second consecutive year, LEADimpact Asia brings a series of workshops on Creating a Common &  Visual Language for Business & Events to the Philippine shores. The four-day workshop—from the pioneers of Event Model Generation—highlights the untapped potential of a visual approach in developing game-changing events, business models, and value proposition designs. Join the Asia-Pacific gathering of decision-makers, influencers, and stakeholders from September 21 to 24, 2015 at the Treston Advance School for Professional and Continuing Education.

businessSeptember 21, 2015

The Business Model Innovation Workshop is a management and entrepreneurial tool that takes the guesswork out of business planning. Top visual thinkers from Europe will illustrate how Fortune 500 companies and start-ups design, challenge, and innovate business models.


September 22, 2015

The Value Proposition Design Workshop is a visual language tool that streamlines how to create compelling products and services. Industry leaders will tackle the visual elements in designing a persuasive value proposition.

eventSeptember 23-24, 2015

The Event Canvas Workshop is a strategic management template for developing or documenting events and conference models. The creators of the Event Canvas will walk delegates through a 10-step method in planning and designing events that transform behaviors and boost the bottom line.

“Visual thinking techniques and processes are redefining businesses and events across the globe,” says  Annaliza Laxamana, President and CEO of LEADimpact Asia. “The upcoming workshops are exciting opportunities to discover the canvas behind these success stories,” Laxamana adds. These one-day and two-day workshops are ideal for anyone who spearheads innovative events and entrepreneurship ventures—including Senior Executives, Consultants, Event Planners, Business Coaches, Meeting and Convention Professionals, Event Sponsors, and Marketing Communications Managers.

Click here to register online. For more information, contact LEADimpact Asia, a division of The NextStep
Events Inc., at  (63 2) 400.9644  or 734.4668 or email us at

About LEADimpact Asia 

LEADimpact Asia is a training and consulting company engaged in professional and corporate career development programs.
We partner with thought leaders in Asia, Europe, US, and Canada—and adopt powerful methodologies to local settings.
Our primary role is to create career-changing seminars, workshops, and other industry-specific presentations using live and digital communications. We develop programs that are topical and engaging for all tastes. Key topics include superstar salesmanship, marketing, social media, productivity, facilities management, hospitality and tourism, personal branding and grooming, and leadership.

We collaborate with different companies, organizations, and government accounts to enhance their career development programs. Together, we can create a new paradigm and offer avenues for upward mobility of their employees and members.