3 Benefits of Event Model Generation to Your Event Organizing Business

No one can deny that event planning or organizing is not for the faint of heart. You need to wear different hats and consider the interests of various stakeholders—organizers, sponsors, exhibitors, visitors, and even the press—to launch events that leave a mark.

Event Canvas Workshop

With so many things to take into account, it is crucial to have practical tools to make the most out of your time and resources. That’s why the pioneers of Event Model Generation created the event canvas—a strategic management template that helps organizers to tell the event’s story in 60 seconds! The canvas highlights a visual approach on event model development and documentation. Take a look at how the event canvas can lessen the hassles of your team’s planning initiatives:

  1. To Share a Common Language

It’s easy for words to get in the way of the big picture—especially when teams, departments, or committees do not share a common language for events. More often than not, this lack of a shared language leads to unstructured conversations or unproductive meetings. The visual elements of the event canvas are designed to minimize such misalignments. Because all the critical components are plotted on a single page, it is easier for you and your teams to collaborate, design, and evaluate new or existing event or conference models.

  1. To Strategize More Effectively

Don’t let the taxing demands of event planning and organization get the best of you. Stay on top of your event strategies using hands-on tools that get the job done! The event canvas is the first of its kind—a visual tool to describe, prototype, and document tradeshows, conferences or events. Apply a 10-step methodology to identify potential trade-offs, address pains, maximize gains, and allocate resources using visual thinking techniques:

  • Empathy Mapping (xplane)
  • Value Proposition Canvas (Osterwalder)
  • Event ROI Methodology (Phillips ROI Methodology)
  • Business Model Canvas (Osterwalder)
  • Service Design Canvas (Stickdorn & Schneider)
  • Instructional Design Model (Dick & Carey)


  1. To Go Beyond Gimmicks

Distractions are everywhere. So how do you design events that matter? By going beyond gimmicks and aiming for a behavioral change! The event model canvas is designed to determine the behaviors of the participants before, during, and after the event. By enumerating the chronological touch points that make the event a positive experience for the customers, you and your team are one step closer to achieving the desired behavioral results.

Take your knowledge of event planning further by learning from the leaders of Event Model Generation! Ruud Janssen, Roel Frissen, and Dennis Luijer are leading two days of basic and advanced workshops on creating a common and visual language for events. Register now to join the leaders of the industry in redefining tomorrow’s events.

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